We engage users to simplify operational changes
User eXperience is the key to the success of a digital project
the user experience
Bringing benefits to the company's business
Rationalizing customer behavior and leading the public towards a goal
Personas are "fictional" characters who represent the needs and characteristics of an entire group of real users. The persona is an archetype that describes a certain category of users.
The Customer Journey represents the user's "journey" through all the "touchpoints" that the user establishes with the system.